Europe Sporting Goods: A Leading Sporting Goods Retailer in Europe
Europe Sporting Goods The sporting goods industry in Europe has grown by leaps and bounds in the last few decades. With increasing health awareness and active lifestyles, more and more people are taking up sports and fitness activities. This has fueled strong demand for various sporting equipment and apparel across the region. In this article, we will explore the major segments of the Europe sporting goods, its key players and the opportunities for future growth. History and Background Europe Sporting Goods was established in 1985 in London, United Kingdom by two former professional athletes - John Miller and Mike Taylor. Both John and Mike saw a need for a one-stop destination for all types of sporting goods and equipment in Europe as there were only a few small individually-owned stores scattered across different cities. They aimed to create a chain of large format retail stores offering a comprehensive selection of products at competitive prices under one roof. Starting out sma